“Created from Scratch” Branding Campaign
BrandEra developed the Downtown Arlington brand four years ago. With a contemporary and vibrant look, the logo communicates the energy and vitality of Downtown Arlington. Additionally, the varied colors and the varied fonts communicate that the downtown area is diverse and eclectic and a great place for a variety of people. Since developing the brand, BrandEra has placed print, radio and digital advertising. Other collateral has included an Every Door Direct mailer, a guide to downtown, brochures and several other pieces.
To view Downtown Arlington Management Corporation, the 501c3 which manages Downtown Arlington, click here.
To view Downtown Arlington’s myAbram collateral, click here.