Customer and Vendor-friendly Website
BrandEra was given the task to create a dual-purpose website for Fruit Patch. The separate paths included one for growers and one for buyers. BrandEra worked with the Fruit Patch team to formulate these paths and the key messages associated with each. The website features bold graphics and limited copy. The biggest hurdle for this project was the comprehensive SEO that needed to be built into the site. This was executed to the fullest extent and Fruit Patch is consistently ranked #1 and #2 with the client’s top priority search terms.