Grand Prairie ISD
The 2013 GPISD Experience Campaign
In 2013, Grand Prairie ISD kicked-off a one-of-a-kind student showcase that set the bar for public school district communication in the Metroplex. The marketing materials for this open house needed to communicate the innovative schools of choice & programs of choice, while simultaneously attracting both parents and children. Materials featured icons and a colorful palette that would set the tone for years to come. Additionally a comprehensive media buy was planned and executed to drive awareness and attendance.
Check out the 2014 and 2015 campaigns here.
BrandEra also assists the district with good news pieces and its annual Pre-K campaign.