Grand Prairie ISD
The 2014 GPISD Experience Campaign
After a successful inaugural GPISD Experience, BrandEra and the GPISD team carefully reviewed and revised all tactics executed. Specifically, the oversized and unique direct mail piece garnered parent attention. Each year, BrandEra develops a more innovative concept complete with public relations, collateral and print, radio, TV, and digital advertising.
The 2014 direct mail piece was die-cut, perforated and oversized in order to stand out against typical direct mail.
View the 2013 campaign, here.
View the 2015 campaign, here.