Lane Boot Company

Branding Photo Shoot

BrandEra created a comprehensive strategic marketing plan for this legendary company. Complete with features and benefits, wow factors, key messages and recommendations going forward, this “blue print” has been integral to Lane Boots in guiding its current & future marketing. In addition, BrandEra planned and executed a stylized photo shoot which highlighted the Lane Boots legacy and spoke of its future in the market through both nostalgic and modern elements.