Rick Fairless

BrandEra crafted a multi-pronged approach toward a campaign which included a comprehensive advertising buy, strategic partnerships, appearances at major national rallies and participation in the industry’s high profile Easyriders Centerfold Tour. With regular events, a quarterly award-winning newsletter, monthly press releases, a 10-episode TV show and cross-promotional marketing initiatives, BrandEra positioned Rick Fairless within the top tier of the motorcycle world. PR placements included such publications as D Magazine, Dallas Morning News, Dallas Business Journal, as well as more industry related magazines.

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