Texas Ballet Theater
The 2014-2015 Season, The Language of Motion
BrandEra became a part of the Texas Ballet Theater team while the client looked to fill an internal position. BrandEra managed the creative collateral for two seasons, which included direct mail pieces, posters, brochures and more. BrandEra also created and managed the Ballet’s first season launch event with the mayor of Fort Worth in attendance. In addition, public relations and an accompanying media buy were executed to bring awareness to the Ballet and attract season ticket holders and single ticket buyers.