TicketCity Bowl

Inaugural Campaign

BrandEra won the opportunity to execute special event plans for a Game Day Motorcycle Mania event at the TicketCity Bowl. Positioned as the country’s first “biker bowl,” BrandEra developed materials and an aggressive public relations and media buying campaign to raise awareness of the bowl. BrandEra also worked to create strategic partnerships to leverage all available audiences. BrandEra managed the game day experience as well.