Intro

WHY WE WORK WITH WHO WE WORK WITH

In the beginning, BrandEra was just two women who found themselves marketing in the motorcycle industry. It was a great ride (pun intended), and when the economy faltered in 2008, BrandEra began working for philanthropies who had little budgets and big needs. Time passed and the economy rebounded. BrandEra’s Client Roster filled with education, public entities, municipal marketing accounts and more nonprofits.

Today, BrandEra serves a diverse and curated list of clients. We bring best practices, cool creative and sound strategy to each.

BETH OWENS

Co-founder & Marketing Strategist

With more than 25 years in brand management, Beth is results-oriented as she guides clients through the brand development process. With strengths in customer relations, business development and strategic partnerships, she expertly executes strategies that accomplish ambitious goals for our clients. Pre-BrandEra, Beth was Director of Marketing and Vice President of Marketing & Sales of American IronHorse Motorcycle Company, where she helped build the high-end motorcycle company and its brand to national prominence.

Beth is a prolific community volunteer: co-founding the Women’s Alliance of the Greater Arlington Chamber of Commerce and serving on the Arlington ISD Education Foundation and recently on the Texas Health Resources Community Impact Leadership Council.

She received a Bachelor of Arts in Spanish from DePauw University and a Master of International Management from the Thunderbird School of Global Management.

REECANNE JOECKEL

Co-founder, Creative Director & Creative Strategist

A 39-year veteran of creating and building brands, Reecanne wears many hats for BrandEra: creative director, media supervisor and operations guru. She takes pride in delivering winning creative, in a cost efficient manner and on deadline. Her background is in education, municipalities, real estate, sports marketing, tourism, powersports, automotive, retail, restaurants and professional services. In all arenas, she brings unique vision, detailed strategic planning and seamless execution to deliver results.

Reecanne has served in numerous leadership roles for groups, including the Arlington Museum of Art and the Santa Fe International Folk Art Market in Arlington. She is currently a Tarrant County CASA and attentive grandmother.

She has a Bachelor of Arts in Advertising from Texas Tech University and resides in both Arlington, Texas, and Placitas, New Mexico.