By the sheer choice of our name, BrandEra is clearly an agency founded on one-of-kind graphic design and branding strategies. To get the ball rolling, we often administer creative surveys related to a logo, tagline, creative concept, etc. so we are better equipped to present art and creativity that resonates with a client, and just as importantly, the targeted audience.
Upon strategic and graphic research, BrandEra can update an existing brand or build one from scratch. And while we don't always nail every project on the first pass, we take pride in being "on the right track" from the get-go thanks to our concerted efforts to understand the client, the goals and the audience. Whether you need a logo, an identity suite, a full blown advertising campaign, brochures or signage, we're your team.
BrandEra has deep experience utilizing client assets to create marketing materials. However, let's be honest. Good photography and good videography are key, lest we say crucial. While budgets do not always allow for location shoots, BrandEra is great at helping clients whittle dollars elsewhere so they have the "hero" shot or the "golden moment" a printed piece or video needs.
Concepting the right headline, supported by a consistent message, communicated via concise copywriting is not easy. Yet BrandEra does it everyday for our clients. Starting with creative messaging briefs that include features and benefits, wow factors, key messages, elevator pitch, brand tone, brand personality and brand promise, we help our clients stay on message and better persuade audiences to change or strengthen perceptions.
BrandEra's graphic design team boasts seasoned designers and emerging media specialists. Based on goals, budget and shared vision, we produce materials to help you stand out in the crowd. We take pride in staying ahead of the curve in order to position clients as relevant - strategy and design-wise.
Everybody says they do social media, but making it work for you is trickier than it seems. That's why BrandEra manages numerous client's Facebook, Instagram and Twitter accounts. The rules are always changing and we stay up on the trends. We can create campaign-related graphics optimized for each media's specs, and we help you position your key messages to increase engagement. We place any social media advertising for you, too, Finally, we offer an extremely helpful training for your staff to make sure social media is working as hard as it should be for you.
BrandEra often needs to take a "deep dive" into your existing marketing initiatives and perceptions. This can involve an Immersion Day where your account team spends a day getting to know you. Additionally, we can utilize focus groups and online surveys, followed by comprehensive analysis. Our team also spends time continuously monitoring campaign performance and creating post-campaign analysis.
Upon research, analysis and our extensive experience in the digital sector, BrandEra sets a recommended course for social and digital media and advertising strategies. Goal #1 is to target and niche to virtually eliminate waste. Goal #2 is to stretch the budget using aggressive negotiations to get the greatest number of impressions for the least amount of money. And as we go we are in a constant state of measuring KPIs and adjusting if needed, so goals are being attained.
A BrandEra strategic marketing plan is the "road map" that gets everyone on the same page and ensures the marketing dollars are spent efficiently and deliberately. Plans can include goals, target market profiles, messaging, strategies and tactics, budgets and timelines. Depending on your budget, plans can even include a creative messaging brief complete with features and benefits, wow factors, key messages, elevator pitch. brand personality and brand promise to provide cohesion across all messaging platforms.
BrandEra's media strategy department is highly qualified to negotiate and place advertising buys. Our goal is to ensure budgets are stretched and ROI is maximized. Using the agency's collective buying power on the local, regional and national levels, BrandEra uniquely secures discounts and value adds on behalf of our clients.
Our team has negotiated national-scale public relations placements, and we're ready to get you and your message in front of target audiences through earned media. BrandEra specializes in finding that niche influencer or placement that means the most to our client and creating PR opportunities.
While we are indeed branding experts in every sense of the word, we would be remiss if we didn't point out that "branding" is a wide umbrella. Under it, BrandEra often brainstorms big ideas for everything from openings to anniversaries. Think of us as you're "hired gun" when it comes to developing creative solutions to problems and opportunities.
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