BrandEra kickstarts each new client’s logo and tagline project with creative surveys and uses focus groups or immersion days for messaging briefs. Also, using second and third-party data, we ensure campaigns resonate with both clients and their target audiences.
BrandEra excels in revitalizing existing brands or creating new ones. We strive for solid alignment with client goals and audience expectations, and we emphasize brand consistency and voice across all facets, whether crafting logos, identity suites, full advertising campaigns or collateral.
While BrandEra leverages existing client assets effectively, we prioritize high-quality photography and videography as essential elements for impactful campaigns. Even with budget constraints, BrandEra excels at maximizing resources to ensure clients have standout imagery and video content.
BrandEra crafts compelling headlines and consistent messaging through concise copywriting. Beginning with a detailed creative messaging brief, covering features, benefits, key messages, wow factors, elevator pitch, brand tone and personality, BrandEra ensures that each client is most effectively influencing audience perceptions.
BrandEra’s graphic design approach combines the talents of seasoned designers with emerging media specialists to create standout materials that are aligned with client goals and budget. We prioritize innovation whenever possible to keep clients strategically and aesthetically relevant.
BrandEra expertly manages clients’ Facebook, Instagram, LinkedIn and X accounts, navigating trends to optimize engagement. We design platform-specific graphics, position key messages effectively, handle social media advertising and provide valuable staff training to maximize social media impact.
Using first, second and third-party data, BrandEra excels in negotiating buys, optimizing budgets and maximizing ROI. We are industry experts with digital and traditional media alike and we customize audiences to reduce waste. Count on BrandEra to secure discounts and value adds, too.
BrandEra expertly crafts targeted social and digital media campaigns. We minimize waste through precise audience targeting and maximize impressions with layered and strategic placements. We also monitor KPIs to ensure goals are achieved and adjust strategies accordingly.
A BrandEra strategic marketing plan is the "road map" that gets everyone on the same page and ensures the marketing dollars are spent efficiently and deliberately. Plans can include goals, target market profiles, messaging, strategies and tactics, budgets and timelines. Depending on your budget, plans can even include a creative messaging brief complete with features and benefits, wow factors, key messages, elevator pitch. brand personality and brand promise to provide cohesion across all messaging platforms.
BrandEra's media strategy department is highly qualified to negotiate and place advertising buys. Our goal is to ensure budgets are stretched and ROI is maximized. Using the agency's collective buying power on the local, regional and national levels, BrandEra uniquely secures discounts and value adds on behalf of our clients.
Upon a shared vision, defined target audiences and best industry practices, BrandEra recommends solutions that align with goals and budget. Our extensive experience makes us highly responsive and critically efficient, to enhance clients’ internal efforts with creativity and strategic insights.
While we are indeed branding experts in every sense of the word, we would be remiss if we didn't point out that "branding" is a wide umbrella. Under it, BrandEra often brainstorms big ideas for everything from openings to anniversaries. Think of us as you're "hired gun" when it comes to developing creative solutions to problems and opportunities.
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