Here’s Why You Need Both. In the ever-evolving digital landscape, one question comes up time and again: Should brands focus on paid marketing or organic marketing? The answer isn’t one or the other. It’s both. While they serve different purposes, paid and organic marketing work best when they work together. One builds trust, the other… Read More »
Authentic Storytelling. In an oversaturated market where consumers are constantly being sold to, one thing continues to cut through the noise: authentic storytelling. People don’t just buy what you’re selling. They buy into why you’re selling it. More than just a product or service, audiences are looking for the heart, the soul and the… Read More »
In today’s ever-evolving marketing landscape, choosing the right advertising channel can make or break your campaign. With digital ads offering data-driven targeting and traditional outdoor media commanding street-level attention, the big question is: which format is better for your business? Let’s break down the strengths (and limitations) of both digital and outdoor advertising—and help you… Read More »
Reels are more than just a trend—they’re a powerful way to connect with audiences and boost your brand’s visibility. At BrandEra, we’ve mastered the art of creating impactful reels that not only capture attention but drive results. Here’s how we do it. 1. Ideation: It All Starts with a Strategy Before filming, we take a… Read More »
How to Create a Comprehensive Brand Identity BrandEra believes that a strong brand identity is vital to accomplish differentiation in a competitive marketplace. A brand identity is much more than just a logo—it’s the visual, emotional and cultural elements that shape how a brand (organization, city or nonprofit) is perceived and connects with its audience…. Read More »
BrandEra has played a pivotal role in numerous photoshoots over the years, mastering the art of planning and executing successful sessions. Take a glimpse behind-the-scenes to see how we ensure each shoot runs seamlessly. We extend a special shoutout to our exceptional photographer, Geno Loro, who has been an integral part of our team for… Read More »
In the world of event planning, what truly sets a special event apart? Hiring the right planner of course. At BrandEra, we are at the forefront of creating memorable experiences for media events, grand openings, brand activations and corporate celebrations. Using our proprietary and detailed approach, we make every occasion shine. As an example, BrandEra… Read More »
The pervasive influence of social media has transformed the way we communicate and consume information. One of the most popular and powerful advertising tactics is the way a business follows social media trends. These trends, characterized by popular hashtags, challenges and viral content – impact user engagement across various platforms. Understanding and leveraging social media… Read More »
If you’re trying to grow awareness of your business’ brand, establishing a distinctive identity is key. The best way to do this is with a well-designed logo and a well-concepted tagline. These elements may seem small in the grand scheme of things, but a distinct logo captures a company’s essence and personality, while a tagline… Read More »
What is a Target Market? A target market is a specific group of people you want to reach with your marketing message/brand. These are the people who are most likely to buy your product or services and are categorized by common characteristics or demographics, such as age, gender or interests. The more specifically and clearly… Read More »
What is a Brand Voice? When building a brand, it’s important to define your brand voice. By definition, “a brand voice represents the personality of a company, business, and product. In addition to the logo, colors, slogan and tagline that make up a brand story, the brand voice is what binds it all together.” The… Read More »
The Importance of Showing Gratitude Did you know that showing gratitude and giving thanks impacts your health and overall well-being? In positive psychology research, gratitude is strongly and consistently associated with greater happiness. It helps people feel more positive emotions, relish good experiences, improve their health, deal with adversity and build stronger relationships. During this… Read More »
Finding an agency that fits all your needs can be difficult. Agencies come in all different shapes and sizes, and each agency has its own strengths and advantages. When you know what type of marketing your business wants, it’s important to work with an agency that will provide a customized approach. It’s also important to… Read More »
In 2020, BrandEra won an RFP for the branding of a shopping district in Broken Arrow, Oklahoma. The area’s name had already been chosen based on the property’s address. New Orleans Square was prime for redevelopment, but it needed a new brand to reflect its exciting future. BrandEra evaluated responses to our propriety creative survey… Read More »
BrandEra worked with nonprofit, There{4} Teen Gathering, to reposition its signature event during the COVID-19 pandemic. Our team gave its “brain power” and consulted on virtual event planning and promotions. We also handled all social media advertising. The BrandEra team sat in on vendor meetings, edited shot lists, attended partnership meetings, advised on merchandise and… Read More »
The partnership between BrandEra and the City of Grand Prairie has a long history! We’ve worked with multiple departments. Specifically, the Parks, Art & Recreation department found itself promoting the 2020 Prairie Lights season in the midst of the COVID-19 pandemic. Grand Prairie Parks, Art & Recreation staff reached out to BrandEra to handle media… Read More »
For the Town of Pantego, BrandEra created an economic development initiative that was both enticing to potential business owners and to customers. Our team created and branded Shop Pantego via a photo shoot, corporate identity suite, website, brochures and Facebook and Instagram campaigns. We formulated a long-term strategy and activated a COVID initiative during the… Read More »
As the agency of record for SeyTec, an aerospace fastener and parts distributor in North Texas, BrandEra rebranded the company to reflect its vision, customer service focus and high-profile relationships. In addition to a suite of collateral, special event production, social media management and more, our team recently launched a new website. Results Back story:… Read More »
In 2021, the CARES Act, a federal grant program to provide fast and direct economic assistance for American families, small businesses and industries, was launched. BrandEra helped two communities spread the word about a wide range of resources for assistance, including water bill payment help and rent relief. The campaigns, created in English and Spanish,… Read More »
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