What is a Target Market? A target market is a specific group of people you want to reach with your marketing message/brand. These are the people who are most likely to buy your product or services and are categorized by common characteristics or demographics, such as age, gender or interests. The more specifically and clearly… Read More »
What is a Brand Voice? When building a brand, it’s important to define your brand voice. By definition, “a brand voice represents the personality of a company, business, and product. In addition to the logo, colors, slogan and tagline that make up a brand story, the brand voice is what binds it all together.” The… Read More »
The Importance of Showing Gratitude Did you know that showing gratitude and giving thanks impacts your health and overall well-being? In positive psychology research, gratitude is strongly and consistently associated with greater happiness. It helps people feel more positive emotions, relish good experiences, improve their health, deal with adversity and build stronger relationships. During this… Read More »
Finding an agency that fits all your needs can be difficult. Agencies come in all different shapes and sizes, and each agency has its own strengths and advantages. When you know what type of marketing your business wants, it’s important to work with an agency that will provide a customized approach. It’s also important to… Read More »
The Scoop In 2020, BrandEra won an RFP for the branding of a shopping district in Broken Arrow, Oklahoma. The area’s name had already been chosen based on the property’s address. New Orleans Square was prime for redevelopment, but it needed a new brand to reflect its exciting future. BrandEra evaluated responses to our propriety… Read More »
The Scoop BrandEra worked with nonprofit, There{4} Teen Gathering, to reposition its signature event during the COVID-19 pandemic. Our team gave its “brain power” and consulted on virtual event planning and promotions. We also handled all social media advertising. The BrandEra team sat in on vendor meetings, edited shot lists, attended partnership meetings, advised on… Read More »
The Scoop The partnership between BrandEra and the City of Grand Prairie has a long history! We’ve worked with multiple departments. Specifically, the Parks, Art & Recreation department found itself promoting the 2020 Prairie Lights season in the midst of the COVID-19 pandemic. Grand Prairie Parks, Art & Recreation staff reached out to BrandEra to… Read More »
The Scoop For the Town of Pantego, BrandEra created an economic development initiative that was both enticing to potential business owners and to customers. Our team created and branded Shop Pantego via a photo shoot, corporate identity suite, website, brochures and Facebook and Instagram campaigns. We formulated a long-term strategy and activated a COVID initiative… Read More »
The Scoop As the agency of record for SeyTec, an aerospace fastener and parts distributor in North Texas, BrandEra rebranded the company to reflect its vision, customer service focus and high-profile relationships. In addition to a suite of collateral, special event production, social media management and more, our team recently launched a new website. Results… Read More »
The Scoop In 2021, the CARES Act, a federal grant program to provide fast and direct economic assistance for American families, small businesses and industries, was launched. BrandEra helped two communities spread the word about a wide range of resources for assistance, including water bill payment help and rent relief. The campaigns, created in English… Read More »
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