How Social Media Impacts a Brand

The pervasive influence of social media has transformed the way we communicate and consume information. One of the most popular and powerful advertising tactics is the way a business follows social media trends. These trends, characterized by popular hashtags, challenges and viral content – impact user engagement across various platforms. Understanding and leveraging social media can significantly impact personal networking, brand promotion or community building.

Social Media Trends to Look for in 2024

1. SEO (search engine optimization) will take over hashtags. Experts at Hootsuite conducted an experiment to test how posts with hashtags performed versus those that included relevant keywords. The results showed that posts with keywords received higher reach in engagement compared to those with hashtags.

2. Point-of-view trends are taking over social media. Crafting a video that directly addresses the viewer and immerses them in a captivating scenario can significantly enhance audience engagement. Viewers become active participants and have a chance to virtually “experience” what the business is trying to advertise.

3. Engagement via social media is extremely important. Studies show that 51% of consumers believe the most memorable brands are those that respond to their customers, while 76% of consumers value the speed with which a brand replies to a message. Studies also show that having the same automated response may portray that the business is not reading the customer’s feedback.

4. TikTok has become the most influential social media platform. Studies show that 56% of influencers are using TikTok, 51% are using Instagram, 42% are using Facebook and 38% are using YouTube.

5. Social media videos that are 30 seconds or less tend to be more successful. In today’s fast-paced digital environment, users have shorter attention spans, making it crucial to capture their interest quickly. The shorter and concise format encourages creators to focus on delivering compelling content and eliminate unnecessary elements.

These social media trends can significantly enhance engagement for a brand or business. The emphasis on brevity changes with the attention spans of today’s online audience, ensuring that content is consumed and retained. By adapting to these trends, businesses can create more engaging and shareable content, expanding their reach and maximizing visibility. The dynamic nature of social media platforms allows businesses to connect with their target audience in more meaningful ways. As technology and user behaviors change and evolve, staying aligned to trends provides a strategic advantage, fostering increased engagement and ultimately driving success for businesses in the ever-changing world of social media.